Overview

As Bite transitioned from oral care to personal care, I partnered with the brand to support this evolution through a brand refresh that maintained their commitment to sustainability. The goal was to create a modern visual identity that reflected the expansion while staying true to the brand's core values. I worked closely with the Creative Director to implement this identity across digital marketing channels, particularly in email campaigns and landing pages.

Services
Visual Design
Design System
Brand Refresh
Email Campaign Design

Year

2024

Key Contributions

Brand Refresh Implementation

Adapted the new visual identity, incorporating updated colors, fonts, and design elements to represent the brand's shift to personal care.

Email Campaign Design

As part of the brand refresh, I was responsible for redesigning and implementing the updated visual identity into Bite’s email marketing strategy.

Results

Efficiency
Reduced production time, enabling quick scaling of digital assets.

This project highlights the role of strategic design in helping Bite expand from oral care to personal care while staying true to their sustainability mission. Through a cohesive brand refresh and optimized design system, we successfully supported the brand’s growth and improved customer engagement.